I'm Lennard, a freelance Staff Product Designer based in Rotterdam with 15 years of experience in both agency and in-house environments.
I work end-to-end, from design strategy and design systems to visual identity, UI design, and user research.
The common thread through my work is translating complex topics into clear, user-friendly solutions, whether that's a banking app for millions of users, an EV charging experience, or a serious game about the energy transition. I do my best work in teams where design, development, and stakeholders collaborate from the start.
Throughout my career I've worked with organisations like Bol, Odido, Lotus Cars, Fastned, Gasunie, and ING.