Hi, I’m Lennard, a senior product designer from Rotterdam with 12+ years of (agency) experience

Over the years, I've developed a passion and focus on digital experiences and building brands. I love working on products that have a positive impact on people's daily lives while also helping brands flourish.

I have worked with a wide range of clients, including global leaders, luxury and fashion brands, and startups. My clients include: Odido, Lotus Cars, ABN Amro, Geldmaat, Qatar Museums, RET, Omoda, TU Delft, Happinez, Elho, Walibi Holland, Jeugdtheaterhuis, and Maas Theater.

Besides design, I love hiking, surfing, listening to music, travelling the world, good whisky, and writing novels.

Product design
An extensive understanding of product design from concept to final implementation I'm comfortable using well-known design software such as Figma, Adobe, and more.
Design strategy 
Being able to create and use design strategies that are consistent with business objectives and user needs.
User experience (UX) design
Ability to design interaction, information architecture, and user flows to create intuitive and seamless user experiences.
User interface (UI) design
Skill in the design of user-friendly interfaces with a primary focus on typography, colour theory, iconography, photography, and layout.
Mobile design
Expertise in creating for mobile platforms, including iOS and Android, and a thorough knowledge of their design patterns.
Collaboration and communication
Ability to collaborate with cross-functional teams and stakeholders, present design concepts, and articulate design rationale.
UX Research
Knowledge of qualitative and quantitative research methods to gather insights, conduct user testing, and validate design decisions.
Branding and visual identity
Being able to create and follow brand guidelines, including logo design, brand elements, and design systems.
(rapid) Prototyping
Proficiency in creating rapid prototypes to visualise and test design concepts.
Project management
Ability to manage multiple projects effectively, prioritise tasks, and meet deadlines while maintaining high design standards.

Get in contact and let's get things started if you have a project in mind or are just interested.